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The Salt
2:31 pm
Fri March 14, 2014

Companies Tap Celebrity Power For Extreme Vegetable Makeover

Originally published on Fri March 14, 2014 9:31 pm

Marketing to kids may have gotten a bad rap in the past. Especially since children have been the target of so much junk food advertising.

But it's a new day.

Increasingly, companies are seeing profits pushing ultra-healthy stuff. And they're not using a finger-wagging, guilt-ridden, eat-your-veggies-because-they're-good-for-you messaging.

Birds Eye is taking a page from the playbook of other companies that have had success leveraging the power of teen pop stars: The frozen food giant is turning to Disney.

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Europe
2:06 pm
Fri March 14, 2014

With All Eyes On The East, A Seige Mentality Settles On Kiev

Originally published on Fri March 14, 2014 4:33 pm

Transcript

MELISSA BLOCK, HOST:

This is ALL THINGS CONSIDERED from NPR News. I'm Melissa Block.

ROBERT SIEGEL, HOST:

And I'm Robert Siegel.

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News
2:06 pm
Fri March 14, 2014

Lawmakers Seek To Lay Roadblock To Powerful Painkiller

Originally published on Fri March 14, 2014 4:33 pm

Sen. Joe Manchin is introducing a bill to force the Food and Drug Administration to ban potent new painkiller Zohydro, backed by a bipartisan effort to get the FDA to remove its approval of the drug.

News
2:06 pm
Fri March 14, 2014

Tell Your Bestie: The OED Has New Words

Originally published on Fri March 14, 2014 4:33 pm

The Oxford English Dictionary is adding some 900 new words and phrases to its pages, with wackadoodle, bestie and DIYer among them. Melissa and Robert review some of the new entries.

News
2:06 pm
Fri March 14, 2014

With Russian Minister, Kerry Kicks A Soccer Ball And Talks Ukraine

Originally published on Fri March 14, 2014 4:33 pm

Secretary of State John Kerry and Russian Foreign Minister Sergei Lavrov meet in London Friday for talks about the crisis in Ukraine.

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