Skico looking to get young people's attention

Sep 11, 2015

The Aspen Skiing Co. and chamber of commerce held their annual “Afternoon Blend” luncheon yesterday at the Sundeck on top of Aspen Mountain. Aspen Public Radio’s Carolyn Sackariason has the details.

A new strategy focused on garnering the attention -- and business -- of millennials was shown to nearly 300 community leaders and business owners last night as part of the luncheon.

Skico ponders how to satisfy millennials

Sep 10, 2015

  The Aspen Skiing is looking differently at how to lure new customers to the slopes. Today, the company and the chamber of commerce are hosting a keynote speaker at the Sundeck who knows what the young people want. Aspen Public Radio’s Carolyn Sackariason spoke with Skico’s David Perry about what the business community can expect to learn.

He, along with other industry officials, will speak Thursday afternoon beginning at 2:30 p.m. at the top of Aspen Mountain.


Elise Thatcher

The Roaring Fork Valley broke records for visitors last summer. So far Aspen and Snowmass Village are on track to be even busier, and more expensive, this summer. Resort tracker DestiMetrics says overnight bookings across the West are up about 8.5% compared to last year. Aspen and Snowmass Village are seeing about the same numbers.

Good afternoon, it’s Mountain Edition. 

Glenwood Springs swears-in two new city council members.

Pitkin County judges rule on three high profile cases.

Ballots go in the mail to voters for Aspen’s spring election.

As the Aspen chamber of commerce comes under fire for a campaign.

We’ll find out which candidates in the Aspen race have raised the most money so far.

Questions are raised about the main affordable housing program in the Upper Valley.

We hear from a Forest Service District ranger about controlled burns.

Tracy Olson/Flickr

The Aspen Chamber Resort Association has detailed how it’s not spending tax dollars on a campaign against a city ballot question.  The Chamber is under fire for participating in a push to defeat Referendum 1. If passed, it would require a public vote for certain kinds of development. Critics say a publicly funded organization like the Chamber should not be using taxpayer dollars to defeat the referendum. 

Marci Krivonen

All this week, we’re taking a look at the challenges of working and living in Aspen. To some it appears that Aspen is steadily pricing out middle class residents and would be future residents.  In our first report we go to the downtown core where businesses face rising rents and increasingly slow off-seasons.  To survive many retailers must cater almost exclusively to high-dollar customers. For some stores, the struggle is worth it. Others have all but given up. Aspen Public Radio’s Marci Krivonen has our story.