the aspen way

Catherine Aeppel

Millennials aren’t skiing or snowboarding as much as their parents, which is a problem for many ski areas. The Aspen Skiing Company is trying to attract people in their twenties and thirties.

Dan Bayer / Aspen Skiing Company

 

 This fall, the Aspen Skiing Company released a new ad campaign, branding their company with the hashtag “The Aspen Way.”