Women control just over one half of all wealth in the United States. By the end of this decade it projected women will control two thirds of this country’s wealth. This shift will likely reshape the financial industry as women increasingly seek financial advisors who understand their attitudes toward money. Men and women see money differently. Aspen Public Radio's Roger Adams explains.
“Men will be more about making a rate of return; women are more on the relationship side.”
Danielle Howard has spent 21 years in the financial industry and now owns Wealth By Design, a small financial firm in Basalt. She is one of a growing number of money advisors who are focusing on women clients and recognizing how women approach the subjects of investment, income and financial security.