Aspen school board considers naming rights for donors

Mar 24, 2016

The Aspen High School footfall field has been identified as one asset that could be funded through naming rights.

  The Aspen School board is considering allowing naming rights to honor donors in a public way. If it chooses to do so, it would mean reversing a decades-old policy. Carolyn Sackariason reports.

The concept was presented to the board recently by the school district’s nonprofit fundraising arm, Aspen Education Foundation. Naming rights has been a contentious issue in the past and has not very gone far.

But now that state funding continues to dry up — Colorado is 44th in the country in student funding — the board is more receptive to some buildings or assets having a name attached if it helps pay for important educational needs.

Raifie Bass is president of the education foundation board. [He thinks this is no different than other places in the community that have donors’ names attached … like the Aspen Institute or the Lewis ice area. I like this but if needs to be shorter it could go for time-- just the part after “board.”]


"Certainly the football field is a great opportunity and that is need of three quarter of a million dollars in astroturf in the next couple years," he said. "Rather than that be a line item on the school budget that seems like that would be a great opportunity if there is someone that might be willing to do that.”


The Aspen Education foundation would solicit potential donors and bring a proposal to the board for consideration on a case by case basis.