The Reporter Two-Way: The Aspen Way

Oct 12, 2017


Credit Dan Bayer / Aspen Skiing Company

 This fall, the Aspen Skiing Company released a new ad campaign, branding their company with the hashtag “The Aspen Way.”

The print, video and social media ads depict the resort peppered with words like “love” “unity” and “respect.” Reporter Alycin Bektesh checked in with the marketing team, now that this message has gone public nationwide. She chats with producer Christin Kay



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